About

Graziella Vârlan is a Creative & Art Director, graduated with Magna Cum Laude from Istituto Marangoni Milano, holding a Master's in Digital Art Direction and a Bachelor's in Fashion Design. Her creative instincts trace back to childhood, shaped in part by a great-grandfather who was a village tailor and war hero — a lineage of craft and resilience that still informs how she approaches her work today.

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After high school, freelance styling work opened the door to Milan, where her fashion design training grounded a premium creative education — one that soon expanded into art direction, contributing to Milano Fashion Week shows and directing campaigns for brands including Ray-Ban, Trussardi, and Sergio Rossi.

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Today, Graziella is Co-Founder & Creative Director of Runa AI, where she brings that same fashion sensibility to the intersection of retail and technology — calibrating brand identity and visual merchandising for fashion and beauty retailers, and building the creative systems behind AI-powered shopping experiences. Alongside this, she continues to take on independent creative projects spanning brand activations, and brand experience for major clients.

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This website is a living portfolio of that range — tracing a throughline from atelier to runway to the future of retail, as Graziella continues shaping how brands look, feel, and show up in the world.